Επιχειρηματική Αναλυτική και Ψηφιακό Μάρκετινγκ

Σύνολο φόρτου εργασίας: 40 ώρες

• Introduction to Data Analytics
  1. Data Analysis frameworks
  2. Data collection & pre-processing
• Data-driven decision making
  1. Data analysis techniques and tools
• Introduction to Data Visualization
  1. Unlocking the power of data with visualization
  2. Visual Analytics (Tableau / Power BI project)
• Data analytics for insights
  1. Visual Storytelling

• Εβδομαδιαία συνεδρία 1: Introduction to Data Analytics
• Εβδομαδιαία συνεδρία 2: Data-driven decision making
• Εβδομαδιαία συνεδρία 3: Introduction to Data Visualization
• Εβδομαδιαία συνεδρία 4: Data analytics for insights

Σύνολο φόρτου εργασίας: 40 ώρες

• Search Engine Marketing & Analytics
  1. Introduction to Search Engine Marketing
  2. PPC Basics
  3. Understanding Search Engines
  4. Introduction to Search Engine Optimization
• Search Engine Optimization
  1. Techniques for Search Engine Optimization
  2. Web Metrics
  3. Using Google Analytics
  4. Other Web Analytics Tools (Google Trends, Webmaster Tools etc.)
• Social Media Marketing & Analytics
  1. Introduction to Social Media Marketing
  2. Social Media Analytics
  3. Influencer Marketing
  4. Social Metrics and data
• Social Media Monitoring
  1. Introduction Social Media Monitoring
  2. Tools for Social Media Monitoring
  3. Techniques for Optimal Social Media Monitoring

• Εβδομαδιαία συνεδρία 1: Search Engine Marketing & Analytics
• Εβδομαδιαία συνεδρία 2: Search Engine Optimization
• Εβδομαδιαία συνεδρία 3: Social Media Marketing & Analytics
• Εβδομαδιαία συνεδρία 4: Social Media Monitoring

Σύνολο φόρτου εργασίας: 40 ώρες

• Brand’s Audience Understanding
  1. Education of leads or prospects about products or services
  2. What does the brand’s audience want? What problems are they facing? How can the brand’s products or services solve those problems?
  3. Collection of Demographic Data
  4. Get Customers’ Feedback
  5. Development of “Buyers Persona” that fits the profiles of the brand’s audience
  6. Leads Conversions Boosting
  7. Building relationships between customers and businesses
  8. Show audience how products or services solve challenges
  9. Creation of a community sense around the brand
• Keyword Research
  1. Creation of a list of basic keywords surrounding the brand, as well as any variations
  2. Integrating keywords into blogs and other content to generate organic traffic
  3. Keywords based content allows the brand’s audience to figure out quickly whether or not they’ve found the content they need before moving on.
  4. Establishment of brand as an authority in the field.
• Types of Content Marketing
  1. Social Media Content Marketing
  2. Infographic Content Marketing
  3. Blog Content Marketing
  4. Podcast Content Marketing
  5. Video Content Marketing
  6. Paid Ad Content Marketing
• Content Calendar Creation
  1. How to Create a Social Media Content Calendar
  2. Why use a social media content calendar?
  3. Creation of a content library for the brand’s assets
  4. Establishment of a workflow
  5. Social media content calendar examples
  6. Editorial and social media calendar templates
  7. Social media content calendar apps and tools
• Content Creation
  1. Blog posts and articles
  2. Infographics
  3. Videos
  4. Ebooks and whitepapers
  5. E-mail newsletters
  6. Social media posts
  7. Podcasts
  8. E-courses and webinars
• Search Engine Optimization
  1. Optimizing text
  2. Optimizing images
  3. Optimizing videos
  4. Optimizing news
• Content Distribution
  1. Figure Out the Best Content Distribution Channels
  2. Evaluation of the distribution options
  3. Development of a distribution plan
  4. Promotion of content and amplification of its impact
• Results Analysis and Performance Evaluation
  1. Monitoring view and click rates
  2. Check Analytics using a SEO tool
  3. Reading customers’ comments and responses
  4. Tracking of stats in relation to content releases
  5. How data tracking allows the analysis of the results of the content marketing efforts
  6. How to learn what’s effective and what isn’t.

• Εβδομαδιαία συνεδρία 1: Brand’s Audience Understanding
• Εβδομαδιαία συνεδρία 2: Keyword Research and Types of Content Marketing
• Εβδομαδιαία συνεδρία 3: Content Calendar Creation and Content Creation
• Εβδομαδιαία συνεδρία 4: Search Engine Optimization and Content Distribution. Results Analysis and Performance Evaluation